![]() Baja Fresh has downsized its restaurant design to approximately eighteen hundred square feet, twelve hundred square feet less than the original design.Īdditionally, as part of its growth strategy, Baja Fresh and La Salsa will focus significant efforts on new franchise opportunities throughout the United States and in International markets. The initial outlets are slated for Los Angeles International Airport and the Pennsylvania Turnpike.īaja Fresh and La Salsa are also focused on making locations more cost efficient and effective to aide in the company’s growth. Based on this relationship Baja Fresh is now the preferred fast casual Mexican food chain and is available as part of HMSHost’s airport and motorway operations across the United States. To help the company capitalize on these market opportunities, the company has recently partnered with HMSHost. In addition to its traditional approach to expansion, Baja Fresh has developed a new model restaurant that encompass a smaller footprint, allowing the company to enter new markets such as airports, colleges, and universities with new locations that encompass a mere 600 square feet. It is a win-win for all parties, the customer and us.” said James Walker, president of Baja Fresh. ![]() “Baja Fresh and La Salsa are strategically focused on growing into new markets and on an international scale whether through franchise opportunities or new locations,”“With our new restaurant designs encompassing a smaller footprint, we are now able to deliver our product to the customer with the freshness and quality they expect without paying for excess space which is not being fully utilized. Under new ownership, the company will focus its expansion efforts on strategic markets, including California, Nevada, Washington D.C., Missouri, Illinois, Georgia and Florida to name a few and on growing the company internationally. THOUSAND OAKS, Calif.–(BUSINESS WIRE)–California-based Baja Fresh Mexican Grill, voted the Platinum award-winning Mexican Chain in America by Restaurants & Institutions, announced today Baja Fresh and La Salsa Fresh Mexican Grills have laid out strategic plans for growth and are poised for expansion throughout the United States and into International markets. New Ownership Lays Out Strategic Growth Plans for Baja Fresh and La Salsa Locations
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |